This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. John Keller, Sr. Manager, Brand, Reputation, and Recruitment Marketing of Deloitte Services shared how one of the world’s leading professional services organizations embraces social media and networking to find and retain the best [...]
Thursday, October 15, 2009
We have discussed video for B2B before, but it has all been about recorded videos. These are the videos you see on YouTube, Vimeo and other online video sharing sites. However, it has taken us far too long to talk about the opportunity of live streaming video for B2B companies. What Is Live Streaming? Simply [...]
Wednesday, October 14, 2009
Let’s get down and dirty today. Many of my post focus on high level issues and strategy development, because that is so important to the success of any social media effort. Something else that is critical is trying stuff. Yes, I know that seems simple, but most people don’t do it. Organizations build a great [...]
Tuesday, October 13, 2009
We write about building community around your business or organization and engaging your customers a fair amount on this site, so I wanted to engage our readers in a different way. The readership of this site has grown and we appreciate everyone’s support, comments and feedback on our posts. Last week a B2B agency in Sao [...]
Tuesday, October 13, 2009
A while back I wrote a post about cases when social media wasn’t right for some B2B organizations. Today I want to address something different. It is one thing for your B2B business to be in a position to benefit by leveraging the social web. In fact, most could benefit, however the bigger question should [...]
Monday, October 12, 2009
The coolest thing to do on the Internet, in case you haven’t noticed, is to “kill” something. You see articles each week that declare an application or online practice “dead” because some new shinier application has hit the street to grab all the attention. Most of the time these articles are pure hype designed [...]
Friday, October 9, 2009
Recently I was part of a client pitch. I handled the social media portion for an old school, B2B industrial firm. Before I share what I talked about, I want to describe my presentation experience. Six different people from our team would be sharing the presenting responsibilities. We practiced beforehand standing at a podium at [...]
Friday, October 9, 2009
Communication on the web is about people and building relationships with others, but it is also about the platforms that enable different types of communication. You may use Facebook, Twitter, Skype, and others, and these are all communications platforms at their core. Google, who most of us think about for their expertise in search, is very early on in developing a new communications platform of their own, called Google Wave.
Thursday, October 8, 2009
Much of my time recently has been spent working on and thinking about social media measurement, specifically as it relates to B2B organizations. This is a topic that could be discussed for days, even weeks within an organization, but today I am going to attempt to provide some practical advice in a few hundred words. [...]
Thursday, October 8, 2009
Our friend, Dave Thomas, the Social Media Manager at SAS, recently posted a short video about the ten tips for establishing a social media policy. You may remember Dave from our interview with him. Because SAS is located in central North Carolina, where we are, it was easy to conduct this sitdown interview with Dave. [...]
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Friday, October 16, 2009
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