Social Media B2B

Online platforms have a long track record of providing advertising as a business model, but few have implemented direct lead generation functionality as part of their business models. Enter the team at SlideShare.net who recently announced the launch of two new business services. The first service, AdShare, allows users to promote their presentations on SlideShare by paying a pay-per-click rate.

The second service, and the focus of this post, is LeadShare, a service that lets you embed a form in your slide show to capture potential leads. The form can go anywhere in your presentation and, depending on the amount of information you are looking for, leads cost between $1 and $22. If, for example, you only want a name and e-mail address, then you would only pay $1 per lead.

See the full presentation from SlideShare for additional information on these service.s And below we offer tips for improving LeadShare results.

Leveraging Great Content For Permission Marketing

Traditionally, when a web-based service opens up an opportunity for lead generation the flood gates open up with every consultant, reseller, and others pumping out hit-you-over-the-head sales content that floods the community with a bunch of noise. SlideShare’s new service provides a good opportunity for some B2B businesses, but only if they can create some killer content.

Here is a list of a few ideas to improve your SlideShare lead generation strategy.

1. Content Is King – To generate leads you need interesting presentations and content. Look at the most popular presentations, regardless of industry, and do an analysis of the traits they all share. Then work to incorporate those traits in all of the presentations you share.

2. Don’t Rely Only On Views From SlideShare – Sure, SlideShare has 20 million visitors, but you have a network of blog readers, twitter followers and Facebook fans. Don’t rely on SlideShare to make sure that the relevant people in your network know about your presentations. Tell them yourself!

3. Do A Speech – Many people look at slides on SlideShare following a presentation they liked at a conference or local event. Speak offline and then share your slides on SlideShare. If you don’t have any speaking opportunities, create them. Speak to a video camera in a meeting room that you have access to and post the video and slides on your blog. Video helps to add deeper context to your slides.

4. Solve A Potential Customers Problem – Identify common problem that your customers share and then develop slides and content targeted to them solve the problems for free. If your customers continually have problems with e-mail marketing for example, then develop a series of presentation to help them improve. Solving problems builds trust and trust allows for a dialogue in permission marketing.

Be smart, think about the leads you are looking for and most importantly be relevant and interesting.

Will LeadShare change the way you use SlideShare?

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