14 B2B Thinkers to Follow on Twitter
By Jeffrey L. Cohen
Fri, Oct 2, 2009
One of the best values that Twitter offers is the opportunity to follow smart people and to listen to what they have to say. As Twitter is a conversational medium, you also have the chance to interact with people in your industry that you may have never met. It’s a great way to build relationships, gain insight and have some people to seek out at conferences you may attend. The following is a list of some top B2B thinkers worth following on Twitter. This list is meant to get you started in the space, or to let you know a few more people to follow. If there are others in the B2B space that have provided value to your Twitter experience, let us know in the comments below.
Jason Falls @jasonfalls
Jason Falls thinks a lot. And shares. Sometimes it’s useful even.
Kyle Flaherty @KyleFlaherty
Communications for @BreakingPoint | Red Sox & Patriots Fan | Bostonian turned Austinite
Louis Gray @louisgray
Silicon Valley Tech Geek Blogger and Early Adopter
Ben Hanna @B2BOnlineMktg
The latest B2B online marketing facts, stats and strategies from Business.com VP, Marketing Ben Hanna
Arik Hanson @arikhanson
Digital communications consultant, blogger, Co-Founder-B2B Voices blog, Founder and co-moderator-Behind the Firewall chat, Chief Goober Officer of LAF Fan Club
Dianna Huff @diannahuff
A buff B2B marketing specialist who enjoys reading dead tree media and hangin’ with my geeky 12-year old son.
Laura Ramos @lauraramos
B2B marketing enthusiast, Forrester VP/analyst, B2B social media expert
Mike Schneider @schneidermike
Purveyor of Awesome / Emerging Technologist / Thinker & Actor / Breaking the model with @allengerritsen / Change Agent / Burrito Lover / Indie Rock Snob
Mark Schaefer @markwschaefer
Marketing entrepreneur and educator specializing in business strategy, social media and economic development
Allan Schoenberg @allanschoenberg
Director of Communications for 3 exchanges — CME, CBOT, NYMEX; B2B; Arsenal; F1; economist at heart
Elizabeth Sosnow @elizabethsosnow
MD at B2B PR firm with personal focus on professional services, pop culture fanatic, mom to 3 mad men
Andrew Spoeth @andrewspoeth
Marketing director at Enquiro. Interested in B2B marketing, social media, and technology
David Thomas @DavidBThomas
New dad, home cook, social media manager for SAS (business analytics software company)
Mike Volpe @mvolpe
VP Inbound Marketing @HubSpot + Marketing Speaker – B2B, lead generation, blog, social media, SEO, analytics, golfer, Patriots, Red Sox
Bonus List:
We also think you should follow your hosts here at Social Media B2B.com.
Kipp Bodnar @kbodnar32
Jeff Cohen @dgtlpapercuts
Social Media B2B.com @smb2b
UPDATE (11/1): Now Twitter has rolled out the Twitter List feature, you can find this list of B2B thinkers on Twitter and we will add any suggestions to that list.
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Tags: B2B, conversation, marketing, relationship, Twitter
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Great list here – thanks for putting this together.
Thanks for the list (and including myself). I’m fortunate that I’ve been able to meet with many of these folks and they are certainly all worth a follow.
/kff
Great networking info, since I’m a BtoB communicator. You might want to add David Meerman Scott and Sally Falkow. They are not exclusive to BtoB but their insights regarding social media and marketing are in-depth. David’s books are great, and his blog.
-David Gordon Schmidt
Thanks for including me on a list of people that I deeply admire…in fact, I think I follow every single one of them! Happy Friday
Elizabeth
@Jason: Appreciate the quick comment from moments after this post was published.
@Kyle: Thanks for the comment. Agreed, as we have had the chance to meet many people on this list. Keep doing what you do.
@David: Thanks for suggesting that people follow David (http://twitter.com/dmscott) and Sally (http://twitter.com/SallyFalkow). There are lots of great social media and marketing folks to follow, but those may be lists for another day.
@Elizabeth: Happy to include you in a list with others you admire. Thanks for your endorsement of people on the list. Anyone else you would add?
Thanks! It is very flattering to have made your list!
Jeff,
Wow, thank you so much. I’m honored to be included with such wonderfully smart people!
Here is a true list of B2B Corporate Brands on Twitter and it’s growing daily. I invite you to follow this and contribute. I’m currently researching the use of Twitter for internal employee communications. In addition to this growing list, we have a monthly face-to-face “mindshare” in Atlanta with B2B companies looking at social tech for employee comp. As the research continues, we’ll be reporting various findings. There are currently only a handful of these pioneers.
http://twitter.com/B2BCorpComm/b2b-brand-central-station
Thanks!
Nancy Jacobs
@B2BCorpComm
Nancy: Thanks for sharing your work with B2B brands. These folks really are pioneers.
We would love to hear more about Twitter for internal communications as your research progresses.
I sure will, Jeff! I just added Social Media B2B to my blog. I’m a late bloomer *blush* and just started my blog 2 days ago as a central location to collect people’s suggestions for B2B companies to add to my list. Now I need a 12-step group for bloggers!
Is it odd that people have to ‘register’ to leave comment? Is there a different provider I should be using or is this the status quo?
http://b2bcommunications.blogspot.com/
Nancy: Comment registration is required to reduce spam, however, even with it, spammers hire humans to leave spam comments, rather than relying on automated programs.
never met him and don’t know that much about him but @jeffdachis seems appropriate. Best known as the founder of Razorfish but now focused on “Social Business Design” at Dachis Group based in Austin.
Doug:
Thanks for the suggestion. I added @jeffdachis, as well as @armano to the Twitter List that has replaced this post: http://twitter.com/smb2b/b2b-thinkers