With Twitter lists continuing to roll out to users (currently at 25%, expected for all users soon), everyone wants to create lists of valuable followers. We have already written about leveraging Twitter Lists for success, but what about using them to listen to industry thought leaders. This is an important part of the community of [...]
Friday, October 30, 2009
Since we started Social Media B2B we have spent a lot of time tracking down examples of B2B companies using social media. I think we have done a good job especially going beyond only B2B software and hardware technology companies. Forrester, the well regarded research organization, recently announced the winners of their 2009 Groundswell Awards [...]
Thursday, October 29, 2009
While Mike Schneider was in North Carolina speaking at the Social Media Business Forum speaking about Social CRM, he took a few minutes to explain Social CRM to me. He describes is as encouraging a buyer-led conversation around your products and services, and providing a place, or community, for those conversations to happen. Mike has spent [...]
Thursday, October 29, 2009
Now in its second year, the B2B Twitterer of the Year (B2BTOTY) award recognizes B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging sensation Twitter. I have been selected as one of the judges for this year’s contest and look forward to reviewing the entries. Deadline for nomination is December 18th, [...]
Wednesday, October 28, 2009
One of my favorite things about writing about B2B and social media is that most of the ideas I talk about scale well. They can work well for a 5 person company or a 5,000 person company. A great example of this is blogging. I have seen large and small companies across many industries become [...]
Tuesday, October 27, 2009
While Laura Fitton was in North Carolina for the Social Media Business Forum, I talked to her about how B2B companies can use Twitter for Business. Laura is the CEO and founder of oneforty.com, co-author of “Twitter for Dummies” and founder of Pistachio Consulting. Follow her at twitter.com/Pistachio. Here are her five off-platform benefits for businesses [...]
Tuesday, October 27, 2009
Over the past year, as we have written blog posts, attended events and talked to people about the implications of social media for B2B organizations we have continued to encounter one idea. The idea that social media isn’t right for B2B companies and some even assert that it is a complete waste of time and [...]
Monday, October 26, 2009
While at Blog World Expo, I had the opportunity to sit down with Arik Hanson who is part of B2BVoices.com a great multi-author blog about B2B marketing. Arik is extremely knowledgeable about the B2B space and how social media is impacting it. In the video below, he and I discuss some of the major [...]
Tuesday, October 20, 2009
Twitter, the popular micoblogging platform has long been known for its simplicity and its lack of new features. Historically, most of Twitter’s features have been enabled through third-party applications like Tweetdeck, instead of the Twitter web interface. However, this recently changed with the addition of a new Twitter feature called: Lists. What Are Twitter [...]
Monday, October 19, 2009
Social media in the B2B space is becoming a much talked about topic in marketing, pr and communications circles. There was track on B2B at last week’s Blog World Expo in Las Vegas. Kipp Bodnar moderated a Social Media B2B panel featuring the following social media practitioners: David Thomas, Social Media Manager at SAS Kyle Flaherty, Director [...]
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Friday, October 30, 2009
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