Comments on: 5 Cases When Social Media Isn’t Right For B2B

By: Janeile

Janeile — Wed, 10 Mar 2010 20:19:17 +0000

Great post, Kipp. I’m a supporter of B2B social media use, but you make some good points. However, if done right, long-term social media use will be more beneficial than simply ignoring the medium. It definitely can’t hurt your business if done right. You don’t need to develop a full-blown campaign that jumps up, spins around and explodes – because it’s about relationships, which like you (and Chris Brogan) mention, takes time. A little bit of quality time on Twitter or LinkedIn can go a long way.

By: Sharkbaitsales

Sharkbaitsales — Tue, 24 Nov 2009 14:58:59 +0000

We agree with your list except the high volume sales portion. Dell is proving that high volume of short term sales is not only viable, but profitable.

By: Dave Hamel

Dave Hamel — Tue, 17 Nov 2009 14:54:49 +0000

I wrote this about retailers, but its views really apply to any business. Including B2B.

http://weplayintraffic.com/2009/09/12/how-a-retailer-should-budget-for-social-media/

By: 10 Signs Your B2B Business Isn't Ready For Social Media | Social Media B2B

10 Signs Your B2B Business Isn't Ready For Social Media | Social Media B2B — Tue, 13 Oct 2009 11:27:05 +0000

[...] while back I wrote a post about cases when social media wasn’t right for some B2B organizations. Today I want to address something different. It is one thing for your B2B business to be in a [...]

By: 7 Steps For Developing A B2B Social Media Marketing Strategy | Social Media B2B

Wed, 23 Sep 2009 11:14:30 +0000

[...] media marketing is a viable option for your business. In a previous post I outlined times when social media isn’t right for B2B, but those are not catch-all [...]

By: Times When Social Media Doesn’t Work for B2B | Portland and Vancouver Small Business Blog

Mon, 21 Sep 2009 03:42:19 +0000

[...] Times When Social Media Doesn’t Work for B2B Published in September 20th, 2009 Posted by Michael in Social media Casey Boggs pointed to me to this interesting post the other day. I thought much of it was pretty accurate. Social media is not the be-all-and-end-all. It has a role but it can’t do everything. Here are the main points from the post on the blog Social Media B2B. [...]

By: Links: Happy Jewish New Year 5770 Edition | Meryl.net

Links: Happy Jewish New Year 5770 Edition | Meryl.net — Fri, 18 Sep 2009 11:33:07 +0000

[...] 5 Cases When Social Media Isn’t Right for B2B: B2Bs are slow to adopt SM for a good reason. This explains why. It takes time for them to see how they can make the most out of SM. [...]

By: Agatha Kubalski

Agatha Kubalski — Thu, 17 Sep 2009 16:00:12 +0000

I’m so glad you posted this list. I couldn’t agree more – social media is definitely a shiny object that has invited all types of soundbites about the end of anything that isn’t social media. While I’m a huge proponent of social media, I’m a little skeptical to accept that all other media channels are dead as a result.

So I completely agree with your post, especially the points about the need for a high-level advocate in the company as well as recognizing whether or not social media will meet your objectives (the sales point). These are definitely things I’m tackling as I continue to learn more about social media.

Great post!

By: Fundstücke vom 17.09.2009 «

Fundstücke vom 17.09.2009 « — Thu, 17 Sep 2009 14:56:13 +0000

[...] 5 Cases When Social Media Isn’t Right For B2B Wann Social Media für Business2Business funktioniert – oder besser gesagt nicht funktioniert – erklärt Social Media B2B. [...]

By: Tim Prizeman

Tim Prizeman — Thu, 17 Sep 2009 07:32:39 +0000

Some interesting thoughts – you may be interested in the site http://www.b2bsocialmedia.co.uk which has links to various resources and you can put the question to other like-minded people on it.