Comments on: 3 Ways B2B Companies Should Be Using Facebook For Lead Generation http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/ Fri, 19 Mar 2010 19:20:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Lead generation education series. :-) Free or affordable B2B leads gen with social media « The present and future of advertising, affiliate marketing and social media. Ideas and action plans. http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/comment-page-1/#comment-4223 Lead generation education series. :-) Free or affordable B2B leads gen with social media « The present and future of advertising, affiliate marketing and social media. Ideas and action plans. Tue, 16 Mar 2010 04:24:42 +0000 http://socialmediab2b.com/?p=758#comment-4223 [...] “3 ways B2B companies should be using Facebook for lead generation” by By Kipp Bodnar, SocialmediaB2B. The discussion of the value of Facebook for many B2B companies is a valid one. The truth is that [...] [...] “3 ways B2B companies should be using Facebook for lead generation” by By Kipp Bodnar, SocialmediaB2B. The discussion of the value of Facebook for many B2B companies is a valid one. The truth is that [...]

]]> By: » Lead generation education series. :-) Free or affordable B2B leads gen with social media http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/comment-page-1/#comment-4212 » Lead generation education series. :-) Free or affordable B2B leads gen with social media Mon, 15 Mar 2010 21:39:14 +0000 http://socialmediab2b.com/?p=758#comment-4212 [...] “3 ways B2B companies should be using Facebook for lead generation” by By Kipp Bodnar, SocialmediaB2B. The discussion of the value of Facebook for many B2B companies is a valid one. The truth is that [...] [...] “3 ways B2B companies should be using Facebook for lead generation” by By Kipp Bodnar, SocialmediaB2B. The discussion of the value of Facebook for many B2B companies is a valid one. The truth is that [...]

]]> By: answers http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/comment-page-1/#comment-2473 answers Sun, 03 Jan 2010 20:48:08 +0000 http://socialmediab2b.com/?p=758#comment-2473 There are lots of valid reasons to use Facebook. One thing to note is, because it's a public space, companies should be very careful about what information they publish. This is applies to employees as well with facebook or twitter accounts. Privacy in the digital age is a whole new ball game. There are lots of valid reasons to use Facebook. One thing to note is, because it’s a public space, companies should be very careful about what information they publish.

This is applies to employees as well with facebook or twitter accounts. Privacy in the digital age is a whole new ball game.

]]> By: siya http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/comment-page-1/#comment-1346 siya Fri, 13 Nov 2009 09:31:36 +0000 http://socialmediab2b.com/?p=758#comment-1346 Being an active participant in social media allows companies to widen their circle of influence and extend their influence to others. The web is a 24/7 window into information about your company, products, and services. You now have the opportunity to be in front of potential buyers even when you physically cannot be. And, if you are not, your competition will be. Identify where your customers and influencers have an online presence and join in. Being an active participant in social media allows companies to widen their circle of influence and extend their influence to others. The web is a 24/7 window into information about your company, products, and services. You now have the opportunity to be in front of potential buyers even when you physically cannot be. And, if you are not, your competition will be. Identify where your customers and influencers have an online presence and join in.

]]> By: Weekend Reader: Late Edition | David S. Finch http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/comment-page-1/#comment-723 Weekend Reader: Late Edition | David S. Finch Mon, 28 Sep 2009 01:37:27 +0000 http://socialmediab2b.com/?p=758#comment-723 [...] 3 Ways B2B Companies Should Be Using Facebook for Lead Generation: "The discussion of the value of Facebook for many B2B companies is a valid one. The truth is that it is not the best engagement platform for all B2B companies. However, it is a great fit for some. The problem is that most B2B companies are only using Facebook for a small fraction of what it can really do." (Remarkablogger) [...] [...] 3 Ways B2B Companies Should Be Using Facebook for Lead Generation: "The discussion of the value of Facebook for many B2B companies is a valid one. The truth is that it is not the best engagement platform for all B2B companies. However, it is a great fit for some. The problem is that most B2B companies are only using Facebook for a small fraction of what it can really do." (Remarkablogger) [...]

]]> By: DJ Waldow http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/comment-page-1/#comment-611 DJ Waldow Wed, 16 Sep 2009 16:12:37 +0000 http://socialmediab2b.com/?p=758#comment-611 @Sara: Hoping you could expand on your comment, "I would give email subscription low priority." I'm clearly biased as I've worked in the email space for 5 years, but email is still the digital glue. Why not lock in the email address *and* give them a free trial? @Jason/@Amanda: Agree. Agree. Agree. Need I say more? DJ Waldow Director of Community, Blue Sky Factory @djwaldow @Sara: Hoping you could expand on your comment, “I would give email subscription low priority.” I’m clearly biased as I’ve worked in the email space for 5 years, but email is still the digital glue. Why not lock in the email address *and* give them a free trial?

@Jason/@Amanda: Agree. Agree. Agree. Need I say more?

DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow

]]> By: Amanda O'Brien http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/comment-page-1/#comment-593 Amanda O'Brien Tue, 15 Sep 2009 17:22:11 +0000 http://socialmediab2b.com/?p=758#comment-593 Thanks for the reminder Jason. You are probably correct. Facebook is the popular shiny object in the room (so is Twitter). These shiny, fancy add-ons will do little for you if you don't have the foundation laid down first with an organized, content rich website - full of user conversion to turn visits into leads. A twitter account or Facebook page essentially, is to direct traffic to your website or engage users in another way (like an email newsletter signup). If you don't have the content or any engagement level on your site, you have lost that lead you started on Facebook. We especially in the B2B world need to keep all of our communication strategies consistent and relevant to business. Thanks again, A Thanks for the reminder Jason.
You are probably correct. Facebook is the popular shiny object in the room (so is Twitter). These shiny, fancy add-ons will do little for you if you don’t have the foundation laid down first with an organized, content rich website – full of user conversion to turn visits into leads. A twitter account or Facebook page essentially, is to direct traffic to your website or engage users in another way (like an email newsletter signup). If you don’t have the content or any engagement level on your site, you have lost that lead you started on Facebook.
We especially in the B2B world need to keep all of our communication strategies consistent and relevant to business.
Thanks again, A

]]> By: Jason Peck http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/comment-page-1/#comment-589 Jason Peck Tue, 15 Sep 2009 15:10:51 +0000 http://socialmediab2b.com/?p=758#comment-589 True, Facebook can be a nice addition to a current lead program. However, I'd guess that at least 80% of b2b companies should be focusing on improving their current websites, content there, capturing leads, etc. before doing anything with Facebook. Many people probably understand this, but I think it's good to remind people. -Jason Peck Project Manager, Social Media eWayDirect @ewaydirect or @jasonpeck True, Facebook can be a nice addition to a current lead program. However, I’d guess that at least 80% of b2b companies should be focusing on improving their current websites, content there, capturing leads, etc. before doing anything with Facebook. Many people probably understand this, but I think it’s good to remind people.

-Jason Peck
Project Manager, Social Media
eWayDirect
@ewaydirect or @jasonpeck

]]> By: DJ Waldow http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/comment-page-1/#comment-572 DJ Waldow Mon, 14 Sep 2009 16:05:34 +0000 http://socialmediab2b.com/?p=758#comment-572 I just tweeted about a few nice "how to" blog posts: http://twitter.com/djwaldow/status/3982683068 Enjoy! DJ Waldow Director of Community, Blue Sky Factory @djwaldow I just tweeted about a few nice “how to” blog posts: http://twitter.com/djwaldow/status/3982683068

Enjoy!

DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow

]]> By: Sara Martin http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/comment-page-1/#comment-570 Sara Martin Mon, 14 Sep 2009 14:51:41 +0000 http://socialmediab2b.com/?p=758#comment-570 Well in my opinion companies should avoid first step to make purchase policy. Free trial for 1 week is better. However I would give email subscription low priority. But free trial option and mixed paid content with free content is more profitable. A visitor won’t sign up unless he/she trusts a company. So Personally I think that giving them free trial and valuable customer support can cause to generate sales. Well in my opinion companies should avoid first step to make purchase policy. Free trial for 1 week is better. However I would give email subscription low priority. But free trial option and mixed paid content with free content is more profitable. A visitor won’t sign up unless he/she trusts a company. So Personally I think that giving them free trial and valuable customer support can cause to generate sales.

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