Comments on: 6 Reasons Your B2B Company Needs a Community Manager

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Fri, 25 Jun 2010 19:05:03 +0000

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By: Social Media's Role in the B2B Buying Cycle | Social Media B2B

Social Media's Role in the B2B Buying Cycle | Social Media B2B — Wed, 16 Sep 2009 11:20:33 +0000

[...] cycle in B2B takes longer. Having an open door of communication between the potential customer and your online community manager could be the determining factor when it is finally time to make a [...]

By: Amanda O'Brien

Amanda O'Brien — Thu, 10 Sep 2009 16:26:42 +0000

Ryan,

Krist Eclectic actually put out a post not so long ago of all the different titles: http://kristeclectic.com/2009/05/26/the-many-job-titles-of-the-community-manager/

I think my favorite (that didn’t make the list) is ‘Head of Magic’ held by Saul Colt from Zoocasa.

One word of caution is try to stray from fad terms. You don’t want to have to change your title and your business cards every year.

Hope you find something that is appropriate for you!

By: Ryan

Ryan — Thu, 10 Sep 2009 14:34:54 +0000

So what are some other options instead of the title: Community Manager? I don’t necessarily love it, but am having trouble coming up with good alternatives. Community Liaison sounds a little too corny…or pompous.

By: Amanda O'Brien

Amanda O'Brien — Wed, 09 Sep 2009 13:36:09 +0000

Thanks CK,
No you are not alone. Chris Brogan actually mentions in his new book Trust Agents that perhaps ‘Community Manager’ isn’t the BEST term since a community doesn’t want to be MANAGED. I just went with the term I am hearing most often for this type of position.
Thanks again for the feedback!
A

By: CK

CK — Wed, 09 Sep 2009 02:41:19 +0000

Agreed on all. Great post.

But I don’t prefer the term “community manager” nearly as much as, say, “Director, User Participation” (this is what BusinessWeek does because one doesn’t really “manage a community!” so much as help facilitate user/customer participation and build the company’s presence so as to grow the community). Perhaps that’s just a personal preference.

By: Tweets that mention 6 Reasons Your B2B Company Needs a Community Manager | Social Media B2B -- Topsy.com

Wed, 09 Sep 2009 01:04:24 +0000

[...] This post was mentioned on Twitter by Kipp Bodnar, Saul Colt, Amanda O'Brien, Hall Web Services and others. Kipp Bodnar said: RT @smb2b 6 Reasons Your B2B Company Needs a Community Manager | Social Media B2B http://bit.ly/16dQ3g [...]