This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Gary Spangler, E-Marketing Leader, DuPont Electronic & Communication Technologies discussed the video series created in 2007 to highlight the science behind popular DuPont products. The following summary of the presentation is from the event [...]
Wednesday, September 30, 2009
Acronyms are a major pain. It seems like every industry has its own set of endless letters that mean nothing unless you are a member of the inner circle. At Social Media B2B we are working to make sure this isn’t the case when it comes to terminology related to the social web. Today, we [...]
Tuesday, September 29, 2009
The problem with social media and other forms of marketing is that without good front end research, efforts are based on assumptions. Making the wrong assumptions about your customers and ultimately what type of information engages them can be a key component of failure for any B2B social media campaign. Today’s post outlines the 5 [...]
Monday, September 28, 2009
With social media policies in the mainstream news from both the Washington Post and the NBA, this is a good time to look at social media policies as they relate to B2B companies and their communications efforts. This post is filled with examples from large companies that sell products and services to other companies. These [...]
Monday, September 28, 2009
Blog World Expo is one of the best social media conferences every year. It is an event that brings the industry’s best and brightest together in Las Vegas to learn from each other. Here is how the conference describes its self: “The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention [...]
Friday, September 25, 2009
This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Matthew Broder, VP, External Communications, Pitney Bowes shared how the world’s largest provider of products, technology and services within the mailstream and beyond, created a social network of customers that improved service and [...]
Wednesday, September 23, 2009
This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Rick Burnes (@rickburnes), Inbound Marketing Manager, HubSpot explained how one small business took advantage of modern, inbound marketing techniques, including search engine optimization, blogging and social media, as well as landing pages, lead [...]
Wednesday, September 23, 2009
With today’s post we aim to answer the most common question we get about B2B social media marketing: How do you do it? It is a broad question that could have a lot of answers, but today we are going to focus on specifically how a B2B social media marketing campaign gets developed and executed. [...]
Tuesday, September 22, 2009
Are there differences between B2B and B2C marketing strategies? Sure. However, regardless of industry, there is always something to learn from a company that has developed and executed a marketing campaign successfully. Today, we are going to look at some B2C social media marketing efforts and determine what lessons can be applied to B2B organizations. [...]
Tuesday, September 22, 2009
This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Tim Washer (@timwasher), Social Media Productions – IBM Communications, shared examples of how IBM uses video and social media to achieve their B2B communications objectives. Video is an effective medium for creating awareness [...]
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Wednesday, September 30, 2009
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