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	<title>Comments on: The Business End of Social Media ROI</title>
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	<link>http://socialmediab2b.com/2009/08/social-media-roi/</link>
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		<title>By: ROI von Social Media für Unternehmen &#171; Accounting und Controlling</title>
		<link>http://socialmediab2b.com/2009/08/social-media-roi/comment-page-1/#comment-2525</link>
		<dc:creator>ROI von Social Media für Unternehmen &#171; Accounting und Controlling</dc:creator>
		<pubDate>Wed, 06 Jan 2010 16:18:47 +0000</pubDate>
		<guid isPermaLink="false">http://socialmediab2b.com/?p=648#comment-2525</guid>
		<description>[...] Web Social Architecture: The Mad Science of Online Community kommentierte zum Blogeintrag The Business End of Social Media ROI, dass Managers zu stark auf kurzfristige Verkäufe über Social Media-Kanäle aus sind und die [...]</description>
		<content:encoded><![CDATA[<p>[...] Web Social Architecture: The Mad Science of Online Community kommentierte zum Blogeintrag The Business End of Social Media ROI, dass Managers zu stark auf kurzfristige Verkäufe über Social Media-Kanäle aus sind und die [...]</p>
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		<title>By: uberVU - social comments</title>
		<link>http://socialmediab2b.com/2009/08/social-media-roi/comment-page-1/#comment-1778</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Fri, 04 Dec 2009 04:54:55 +0000</pubDate>
		<guid isPermaLink="false">http://socialmediab2b.com/?p=648#comment-1778</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by dgtlpapercuts: RT @smb2b The Business End of Social Media ROI http://bit.ly/6er1z...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by dgtlpapercuts: RT @smb2b The Business End of Social Media ROI <a href="http://bit.ly/6er1z.." rel="nofollow">http://bit.ly/6er1z..</a>.</p>
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		<title>By: ROI von Social Media für Unternehmen &#8211; Social Media Academy</title>
		<link>http://socialmediab2b.com/2009/08/social-media-roi/comment-page-1/#comment-1309</link>
		<dc:creator>ROI von Social Media für Unternehmen &#8211; Social Media Academy</dc:creator>
		<pubDate>Tue, 10 Nov 2009 06:03:11 +0000</pubDate>
		<guid isPermaLink="false">http://socialmediab2b.com/?p=648#comment-1309</guid>
		<description>[...] des Blogs Web Social Architecture: The Mad Science of Online Community kommentierte zum Blogeintrag The Business End of Social Media ROI, dass Managers zu stark auf kurzfristige Verkäufe über Social Media-Kanäle aus sind und die [...]</description>
		<content:encoded><![CDATA[<p>[...] des Blogs Web Social Architecture: The Mad Science of Online Community kommentierte zum Blogeintrag The Business End of Social Media ROI, dass Managers zu stark auf kurzfristige Verkäufe über Social Media-Kanäle aus sind und die [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Holly Tully</title>
		<link>http://socialmediab2b.com/2009/08/social-media-roi/comment-page-1/#comment-1279</link>
		<dc:creator>Holly Tully</dc:creator>
		<pubDate>Thu, 05 Nov 2009 23:07:55 +0000</pubDate>
		<guid isPermaLink="false">http://socialmediab2b.com/?p=648#comment-1279</guid>
		<description>Olivier, thanks for the funniest presentation I&#039;ve seen in ages.  Great stuff!</description>
		<content:encoded><![CDATA[<p>Olivier, thanks for the funniest presentation I&#8217;ve seen in ages.  Great stuff!</p>
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	<item>
		<title>By: Trip</title>
		<link>http://socialmediab2b.com/2009/08/social-media-roi/comment-page-1/#comment-1140</link>
		<dc:creator>Trip</dc:creator>
		<pubDate>Mon, 26 Oct 2009 00:30:10 +0000</pubDate>
		<guid isPermaLink="false">http://socialmediab2b.com/?p=648#comment-1140</guid>
		<description>Tyler, I&#039;m definitely having the same problem with the video as you.

Really unfortunate, because the rest of the video is great.

Kipp, any chance you can check out the raw video footage you have and see if it works past that point?</description>
		<content:encoded><![CDATA[<p>Tyler, I&#8217;m definitely having the same problem with the video as you.</p>
<p>Really unfortunate, because the rest of the video is great.</p>
<p>Kipp, any chance you can check out the raw video footage you have and see if it works past that point?</p>
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	<item>
		<title>By: links for 2009-09-15</title>
		<link>http://socialmediab2b.com/2009/08/social-media-roi/comment-page-1/#comment-598</link>
		<dc:creator>links for 2009-09-15</dc:creator>
		<pubDate>Tue, 15 Sep 2009 23:07:08 +0000</pubDate>
		<guid isPermaLink="false">http://socialmediab2b.com/?p=648#comment-598</guid>
		<description>[...] The Business End of Social Media ROI &#124; Social Media B2B (tags: socialmedia measurement socialmediaroi) [...]</description>
		<content:encoded><![CDATA[<p>[...] The Business End of Social Media ROI | Social Media B2B (tags: socialmedia measurement socialmediaroi) [...]</p>
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		<title>By: Jeffry Pilcher</title>
		<link>http://socialmediab2b.com/2009/08/social-media-roi/comment-page-1/#comment-493</link>
		<dc:creator>Jeffry Pilcher</dc:creator>
		<pubDate>Wed, 02 Sep 2009 17:28:02 +0000</pubDate>
		<guid isPermaLink="false">http://socialmediab2b.com/?p=648#comment-493</guid>
		<description>Well done. Very well done.

Here is another presentation, &quot;Results 2.0,&quot; about the myths and realities of Web 2.0 marketing:

http://www.slideshare.net/ICONiQ/results-20

Olivier&#039;s is more fun, and more concrete though -- a really good presentation.</description>
		<content:encoded><![CDATA[<p>Well done. Very well done.</p>
<p>Here is another presentation, &#8220;Results 2.0,&#8221; about the myths and realities of Web 2.0 marketing:</p>
<p><a href="http://www.slideshare.net/ICONiQ/results-20" rel="nofollow">http://www.slideshare.net/ICONiQ/results-20</a></p>
<p>Olivier&#8217;s is more fun, and more concrete though &#8212; a really good presentation.</p>
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	<item>
		<title>By: Kipp Bodnar</title>
		<link>http://socialmediab2b.com/2009/08/social-media-roi/comment-page-1/#comment-490</link>
		<dc:creator>Kipp Bodnar</dc:creator>
		<pubDate>Tue, 01 Sep 2009 22:27:06 +0000</pubDate>
		<guid isPermaLink="false">http://socialmediab2b.com/?p=648#comment-490</guid>
		<description>Olivier - You rock. Great presentation, glad we can share it with others!

Ryan - My thought is that Olivier addressed both points you bring up. Regardless of the company measurable ROI, but their are also steps that build brand equity, customer confidence, etc. You have to measure and strive to achieve both. I don&#039;t think measuring one means that you don&#039;t care about the other. 

Tyler - Video seems to be working fine for me. 

Vickie - Please watch the video when you can, it is good stuff.</description>
		<content:encoded><![CDATA[<p>Olivier &#8211; You rock. Great presentation, glad we can share it with others!</p>
<p>Ryan &#8211; My thought is that Olivier addressed both points you bring up. Regardless of the company measurable ROI, but their are also steps that build brand equity, customer confidence, etc. You have to measure and strive to achieve both. I don&#8217;t think measuring one means that you don&#8217;t care about the other. </p>
<p>Tyler &#8211; Video seems to be working fine for me. </p>
<p>Vickie &#8211; Please watch the video when you can, it is good stuff.</p>
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	<item>
		<title>By: Vickie Smith-Siculiano, PMP</title>
		<link>http://socialmediab2b.com/2009/08/social-media-roi/comment-page-1/#comment-488</link>
		<dc:creator>Vickie Smith-Siculiano, PMP</dc:creator>
		<pubDate>Tue, 01 Sep 2009 18:10:03 +0000</pubDate>
		<guid isPermaLink="false">http://socialmediab2b.com/?p=648#comment-488</guid>
		<description>Good food for thought tying into the presentation- wish I could see the vids, but flash doesn&#039;t work on mobile-Ah the wonders of social media- we never know how.or whr our audience is. :)</description>
		<content:encoded><![CDATA[<p>Good food for thought tying into the presentation- wish I could see the vids, but flash doesn&#8217;t work on mobile-Ah the wonders of social media- we never know how.or whr our audience is. <img src='http://socialmediab2b.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Tyler Hayes</title>
		<link>http://socialmediab2b.com/2009/08/social-media-roi/comment-page-1/#comment-487</link>
		<dc:creator>Tyler Hayes</dc:creator>
		<pubDate>Tue, 01 Sep 2009 14:23:24 +0000</pubDate>
		<guid isPermaLink="false">http://socialmediab2b.com/?p=648#comment-487</guid>
		<description>Anyone else have a problem where the video stops/goes nuts at around 26:15?</description>
		<content:encoded><![CDATA[<p>Anyone else have a problem where the video stops/goes nuts at around 26:15?</p>
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