Social Media B2B

The Business End of Social Media ROI

Olivier Blanchard is on a mission to raise the business profile of Social Media. While everyone talks about social media and tries to justify the expense for social media programs, Olivier reminds us that ROI means “return on investment” and nothing else. The only way to measure social media return on investment is to look [...]

5 Ways B2B Companies Can Use Facebook’s New iPhone App

While we still owe our readers a Facebook Fan Pages primer for B2B, I will assume that you have already set up a Fan Page for your company and you are interacting with your fans. Or you are at least planning on doing so. Facebook’s new iphone app was just released in the iphone store [...]

Social Media Isn’t B2B’s Silver Bullet

Is social media important for B2B organizations? Hell yes! Is it the end all and be all that solves every problem? No, not even close. In a world where the Internet dominates more and more of our time and adoption of online platforms increases, it is easy to get pulled into the hype machine that [...]

Social Media B2B Panel at Social Fresh

Kipp Bodnar and Jeff Cohen spoke at the Social Fresh social media conference in Charlotte, North Carolina on August 24. Kipp moderated a panel on Social Media B2B which included Jeff, Nathan Gilliatt of Social Target and David Thomas of SAS. The video of the complete panel discussion is below (except for a bit at [...]

B2B Social Media Example: Amadeus Leveraging Social Media For Content Marketing

One of the best things about writing posts on Social Media B2B is learning the ways different organizations approach incorporating social media into their business practices. Today’s example is another interesting case of working to drive value and improve customer interaction through social media and simple Web site design. Amadeus is the leading provider of information [...]

Upcoming Social Media Business Forum with B2B Track

There is lots of talk of social media being the next big thing in business, but many people do not know how to incorporate it into their businesses effectively. The Social Media Business Forum, to be held on October 23, 2009 at the School of Education at North Carolina Central University in Durham NC, will [...]

Yes, Forums Still Matter, Especially In B2B

In the glitz, glam and shininess of social applications like Facebook, Twitter, LinkedIn, and thousands more, it is easy to get caught up in the hype and look for the next “big” platform on the web. The problem with this is that many people don’t like change and are slow to adopt new technologies and [...]

3 Reasons B2B Companies Should Tweet From Facebook

It was announced yesterday that Facebook pages are now integrated with the popular microblogging platform Twitter. What does this integration have to to with your business? A major issue most companies or individuals have when beginning to execute a social media marketing strategy is developing a work flow that allows them to get their ideas and [...]

Create Community Impact with B2B Social Media

It is important to create a set of goals for any business program, and social media is no different. One of the most important parts of your social media strategy is to create a list of questions to outline those goals before you start creating profiles. What do you want to get out of Social Media? Who [...]

How To Sell Social Media to B2B Executives

If you are reading this blog post, you either work for a B2B company, want to work for a B2B company, or have B2B companies as clients or prospects. No matter your business, whether you sell products or services, you or someone in your company thinks social media can make a difference in your company’s [...]