Social Media B2B

8 Ways B2B Social Media is Like a Beach Vacation

As we move through the heart of the summer and our minds and families turn to vacation, there are some interesting comparisons that can be made between B2B social media and a beach vacation. I write this post with sand on my feet, fish in my belly and a light sunburn on my shoulders, so [...]

How To Use Twitter Search For B2B Lead Generation

Online data is rampant and businesses need tools to help cut through the clutter to find what they are looking for. A question that I hear often from B2B companies is: how do I find my customers on Twitter? When businesses start using Twitter the hardest thing to do is figure out who else is [...]

Rules, Rules And More Rules

Quick, hurry up and read this post before your HR team finds out. Most of social media’s exposure is about the good stuff: tweeting, viral videos, getting on the front page of Digg. However, it isn’t as fun and glamorous as everyone makes it out to be. Sure meeting new people and building relationships for [...]

Business Banking Leaders Pioneer Social Media

The following guest post was written by Nicole Krug, Online Channel Product Manager at BB&T in Raleigh, North Carolina. As Nicole began developing a plan for BB&T to join the social media world, she conducted a competitive analysis of what other banks were doing in the space. Since the bank handles retail and commercial accounts, [...]

Everything About BtoB Magaine’s Social Media Study Is Wrong

Last week BtoB Magazine and the Association of National Advertisers released results of a study about B2B marketers use of social media. I read the article through a couple of times and then proceeded to think about it for a couple of days. After that time my initial feeling about the study has remained [...]

Twitter Best Practices for Business

Twitter has launched their own version of a Twitter guide called Twitter 101. If you are looking for advice on how to use Twitter for your business, this is a good place to start: Twitter 101 – Best Practices. While I won’t go into too much detail, the high level points are as follows with a [...]

Product Reviews, The Unsung Hero Of B2B Marketing

In a football game the punter is really the unsung hero, as he truly controls field position. However, he only gets mentioned when he drops the ball or shanks one out-of-bounds. In he world of B2B e-commerce product reviews play the role of the unsung hero. While many experts and marketers are out touting the [...]

Increase B2B Lead Generation Using Social Media

The following guest post is by Jep Castelein, Principal Consultant at LeadSloth. LeadSloth generates sales-ready leads for B2B technology companies with inbound marketing and marketing automation services. What is the most important goal of social media in a B2B context? If you ask me, I’d say lead generation. Especially in today’s economic climate, getting in touch [...]

B2B Sales Leads Driven by Social Media

In a new survey entitled The Social Strategy for Driving Demand The DemandGen Report reveals that social media is driving B2B sales leads, according to the 218 sales and marketing business-to-business professionals questioned. The results indicate that early adopters of social media are generating 10-15% of all leads through online interaction on LinkedIn, blogs, Twitter [...]

The CRM + Social Media Problem

“Relationships” is the one word we all hear when talking to B2B sales driven organizations. To the sales team and executives relationships are critical to closing a sale. For this reason most companies use some type of Customer Relationship Management (CRM) software. CRM software allows organizations to have dynamic records of their customers complete with [...]