I spotted an article about Online B2B Marketing over at E-Marketer. The articles focused on research conducted by MarketingProfs and Forrester Research which looked at how B2B Marketers were planning their 2009 budgets versus 2007 and 2008 especially in the midst of the current economic downturn.
A quick review of the data shows some interesting results. For example the top half of the list of areas in which marketers are increasing spending are all digital, with a heavy focus on search marketing and social media. Closely followed by inside sales and public relations. What does this tell me? That B2B companies are relying more on their web presence to generate sales and leads. Additionally they are opting for longer term brand and lead building opportunities versus short-term media buys and sponsorships.
Do you see this trend in your business? Do you agree with these results?