Social Media B2B

Are B2B Companies Ready for the Real Time Web?

Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the communications mix. It continues to be one of the hottest topics of discussion around the social web water cooler, but has little meaning outside of this community. Real time [...]

20 Ideas For B2B Blog Content To Drive Traffic and Boost SEO

We have written about blogs a fair amount on Social Media B2B lately because it seems to be a good way for business to business companies to begin to understand the social web and the building of a community around their business. A new blog is started with lots of ideas and energy, but invariably, [...]

Boston Firm Launches B2B Social Media Contest

A Boston inbound marketing agency has started a B2B social media contest for marketers. 451 Marketing is soliciting entries from business to business companies asking them to explain how social media can help their company grow. The winning entry will receive a 6 month lead generation program worth $42,000. This simple contest does a lot of [...]

B2B’s Biggest Social Media Screw-up Is Lack Of Action

B2B’s biggest social media screw-ups. Mark Schaefer in his post linked above outlines the 5 biggest screw-ups when it comes to social media and B2B companies. These aren’t five screw-ups, but 5 examples of the same problem. The biggest problem for most B2B companies in the social media space is that they don’t take action, instead [...]

Hey Facebook, B2B Companies Have Fans Too

Many marketers and social media types are excited for this weekend (Saturday morning at 12:01am EDT, actually) when they can finally get a vanity URL, or personalized domain name, for their Facebook profile. They can now have a Facebook profile located at facebook.com/myname to match their main website called myname.com. The people who care about [...]

10 Business Blogging Best Practices

There has been lots of talk lately that micro-blogging, using sites like Twitter, has taken the place of blogging and blogs are just no longer relevant. Not only is there still a place for blogs, but it is a perfect way for companies to begin to understanding social media and begin to engage with their [...]

B2B Marketers Increasing Social Media and Search Spending

I spotted an article about Online B2B Marketing over at E-Marketer. The articles focused on research conducted by MarketingProfs and Forrester Research which looked at how B2B Marketers were planning their 2009 budgets versus 2007 and 2008 especially in the midst of the current economic downturn. A quick review of the data shows some interesting results. [...]