you can see Recyclers internet TV special about our contest here: http://www.therecycler.com/recycler-tv.aspx

(VIDEO IS ALSO ON HOME PAGE)

Nathan Dube, Social Media Marketing at Expert Laser Services, Inc.

I have spent my first half hour of my working day reading your posts and increaing my passion on this new age of communication. In Scania Spain, we have also open our social media newsroom and we want to start the conversation with the stakeholders!

Thank you all and keep posted
/Ignacio

thanks for sharing – interesting input.

Being busy… – yes we for sure add possibilities and its not that easy to take things out from your agenda if you are an “early adopter”. However, once you can point at the effect it gets easier to get a buy-in.

I am now focusing on “next step”, defining a reasonable timeline, buy-in and dedicated communicators.

I obviously have some internal communication to work on as well as the participants from Scania was not aware of our actions:-)

Lets keep up the conversation – I work at the Scania HQ in Södertälje.

/Erica

http://www.slideshare.net/eteigland/leveraging-networks-and-social-media-teigland

Robin

While a small number of these managers are on sites such as facebook and linkedin, for many of them social media is something only for the younger generation, and they do not have time to use any more new communication channels. It becomes added work – an extra thing to do in a day that is already so busy – “I already have a million emails to answer.” In addition, several had not heard of sites like Twitter nor tools such as wikis. There is also the challenge of being able to use the technology …even typing can be seen as a hindrance – it takes some people a long time to type what they could say much more quickly. Finally, some of these sites are completely banned by some companies so employees cannot even access them from work, and who wants to sit at a computer when he/she gets home at night. (Although previously someone at another company told me that he uses his phone to access social media sites to get around the company blocking access.)

I showed them the tweet that I found yesterday that led me to this blog and then I showed them the Scania Social Media Newsroom as well as this blog. It is a fascinating example of how a simple tweet can turn into a valuable discussion. I also mentioned the Scania in social media step by step program above, but unfortunately none of the Scania people had heard of it. However, one person did mention that Scania has a site for truck drivers where they can discuss different problems with each other, such as where to put your shoes when driving.

I also showed them some examples of how other companies are using different media to improve knowledge sharing and creation within the company as well as with others outside the company, eg Serena Software and FB, GE Healthcare and Twitter, Unilever and Second Life, IBM and atlas, Ericsson and blogs, Target and Wikis etc. I also gave them a guided tour of Second Life to show some of the possibilities for training and collaboration. But at the end of the day, while there were some real enthusiasts, many people were reflecting and having difficulty seeing how they could start incorporating any of these into their everyday worklife. This was a generational thing…..they said.

This is not the first time I have had this kind of reaction. I lecture quite frequently at various more traditional organizations and find this. So, the question is what should a company try to achieve with the use of these media? Should this be something for just the younger generation? or should a company try to get a high level of buy-in with the older generation? How does a company choose which media to focus on? Any other comments?

I will post my slideshow from today’s presentation to slideshare tomorrow. Unfortunately, the internet connection is quite poor where I am at this conference center in the Swedish countryside so I could not do this now.

Erica, I would love to continue this conversation offline as well! Your tel number suggests you are in Stockholm?

lets continue the discussion – either online via this forum and/or over the phone (Scania switchboard: +46-8-553 81000).

/Erica