I previously reviewed the online presence and use of social media by a traditional business to business firm, steel company, ArcelorMittal. Today I had the chance to follow up by phone with Stefan Schwartz, General Manager of Internal Communications at ArcelorMittal and the person responsible for the web video series and coordinated blog. We talked about the goals of the series, the results and some challenges with moving forward in today’s economic climate.
The complete interview is below in an embedded player. It is nearly 20 minutes long, but it is worth hearing to gain insight into B2B social media from someone who has created a significant campaign in a large, global corporation.
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