Social Media B2B

B2B Social Media Example: Boeing

The next profile in our series of B2B Social Media examples is Boeing, specifically the Commercial Airplane Business Unit, located in Seattle. The cornerstone of Boeing’s social media presence is a longtime blog, started by Randy Baseler, Vice President, Marketing Commercial Airplanes in January 2005 as a way to expand the conversation of commercial aviation [...]

Social Media Best Practices from SAS, Part 2

Recently, we had the chance to sit down with David Thomas, Social Media Manager with SAS, the business analytics and business intelligence software company, and talk about social media in a B2B environment. This is part two of our interview. Here is a link to part one. He talked about handling multiple requests for social media [...]

B2B Online Video Campaign: Texas Instruments

Sometimes companies get caught up in using social media tools and forget about the important things. It is critical to remember that the customer should be the key focus when developing a social media or traditional marketing campaigns. So why the rant on remembering who you customers are? Because when you do the result is [...]

Social Media Best Practices from SAS, Part 1

Recently, we had the chance to sit down with David Thomas, Social Media Manager with SAS, the business analytics and business intelligence software company, and talk about social media in a B2B environment. He talked about bringing people together from various parts of the company and developing a social media plan that touches everything SAS [...]

B2B Social Media Newsroom Example: Scania

Note: I don’t like using the term “social media newsroom.”  All newsrooms should be social, but because it has become an industry term, I will use it in this post. One of the big complaints I hear when discussing the topic of B2B companies and social media is “All of the examples people use are technology [...]

ArcelorMittal Social Media Review Follow-up

I previously reviewed the online presence and use of social media by a traditional business to business firm, steel company, ArcelorMittal. Today I had the chance to follow up by phone with Stefan Schwartz, General Manager of Internal Communications at ArcelorMittal and the person responsible for the web video series and coordinated blog. We talked [...]