Comments on: B2B Social Media Example: Siemens

By: Twitter Trackbacks for B2B Social Media Example: Siemens | Social Media B2B [socialmediab2b.com] on Topsy.com

Sun, 30 Aug 2009 18:21:07 +0000

[...] B2B Social Media Example: Siemens | Social Media B2B socialmediab2b.com/2009/04/b2b-social-media-example-siemens – view page – cached I started writing this post as a review of what one company was doing in social media, but based on my monitoring of real time events yesterday, I changed the — From the page [...]

By: B2B Web Strategy Blog - eMagine » Social Media: Out of the dorm room and squarely into B2B marketing

Wed, 01 Jul 2009 01:05:27 +0000

[...] it. (For a cautionary tale of how not doing this can result in major missed opportunities, see Jeff Cohen’s analysis of Siemens’ deficient follow-up to its recent presentation at VoiceCon.) It may sound [...]

By: jacomo

jacomo — Thu, 11 Jun 2009 13:02:02 +0000

In the meantime Jim has been fired …

By: Gina Batali-Brooks

Gina Batali-Brooks — Tue, 02 Jun 2009 08:00:51 +0000

This was a great testament to the power of social media and the importance of listening. Thanks for the great post, Jeff! David, thanks for illustrating the point and providing some great feedback on lessons you have learned.

I’m in constant

Keep it coming!

By: Erica M Zandelin

Erica M Zandelin — Tue, 12 May 2009 19:40:29 +0000

Very interesting to follow your conversation as we – at Scania – are in the same process – testing/evaluating the different possibilities.

Looking forward to follow any continous discussions on this subject.

Erica M Zandelin
Manager, Internet Communications at Scania Corp. Relations

By: Mike England

Mike England — Fri, 08 May 2009 15:59:17 +0000

Great example here of how organisations are still learning how to use Twitter efficiently and effectively but I take my hat off to Siemens for making the leap and having a go at it, something that my organisation has also done.

Sometimes in Social Media you do just need to give it a go and adapt your strategy as you move on and learn which is exactly what we are doing.

However, I do believe its important to have a more joined up attitude to your social media activity, which is something that I think we are all still learning about

By: John Bottom

John Bottom — Wed, 15 Apr 2009 08:34:19 +0000

Wow. Online reputation management in action. Hats off to you David.

By: Jeff Cohen

Jeff Cohen — Mon, 06 Apr 2009 03:51:50 +0000

David:

Thanks so much for responding. This is exactly the type of engagement I was referring to, and indeed, you showed that you are monitoring, listening and engaging. The goal of this site is to create a dialogue about social media, and your comments reveal more of the story that we were not privy to. Yes, I am glad to hear that you reached out to the analysts, as I assumed, but it would have been great if you were able to so in the public twitter stream.

I will connect to you on Twitter and LinkedIn and we can plan a more in depth follow-up where you can talk about your plans for social media and how it can help you meet your business goals.

BTW, I did not connect with you before this post because I wanted to make the point about the importance of listening, and you proved it. By discovering this post and engaging with its author, you can further engage with those interested in social media in a B2B environment.

By: David Burnand

David Burnand — Fri, 03 Apr 2009 19:09:53 +0000

Hi Jeff,

As the face behind the @opencomms feed and Siemens Enterprise Communications social media efforts, I thought I should respond to show you that I am engaging

Thanks for the excellent critique. We have been trialling various forms of social media for a while now and are definitely still learning. So far we have taken a very pragmatic approach – trying out different things to see what works, but now we’re setting out to get a more structured approach.

As for the Twitter feed: We have been astounded by the response to it. It’s been running since last November, but in the run up to VoiceCon the growth was incredible. We have been using it to interact with both customers and analysts. What you didn’t know of course, was that I was running the Twitter feed from Manchester, England. Another learning for us: if we’d have known how it would take off, then we would definitely have had someone giving updates from the hall itself. It took us a little by surprise.

Sometimes it’s difficult to get the right balance. Your comments on the analysts were on the money, but of course we were listening. As we had people on site, however, we were able to talk to the analysts in question directly – but of course you can’t know that if you are following the thread!

So it’s a work in progress. I’d be happy to give you more insight on our work – you can find me on LinkedIn (there are a lot of Jeff Cohens on there, but only one of me!).

Regards,

David

David Burnand
VP, Market Communications
Siemens Enterprise Communications