Social Media B2B

The Impact Of Declining B2B Ad Pages

In news that isn’t surprising to many, advertising pages in print B2B publications are down. In fact recent reports have them down nearly 30 in February of this year. That is a BIG drop and a major reason many B2B publications are shutting down. Though the number of B2B magazines is shrinking, the audience isn’t. [...]

Social Media is about Community

Social media has changed the way all marketers, including B2B marketers, think about marketing. Everywhere they turn they are bombarded with messages about social media, and more specifically Twitter, Facebook, blogs, iPhone apps. How does a classically-trained Director of Marketing stop the currently marketing plan while the organization learns about social media? They don’t stop [...]

Forrester Live Chat Research Supports Social Media’s Relevance

A recent article explored new new research showing the success of live chat services in improving B2B sales conversions. Meaning that when potential leads were inquiring about a product online and had the option to have a live chat the follow results occurred according to Forrester: 305% ROI from proactive sales chat with a payback period [...]

Proof B2B Social Networks Work

We started this blog as a way to generate conversation and provide concrete examples. One of the biggest concerns we continue to hear is that social media doesn’t apply to B2B becasue “our customers aren’t online”. Do you sell to restaurants, food distributors, or really anything to the restaurant industry? Then you don’t have that [...]

B2B Social Media Example: ArcelorMittal

For the next review of social media examples in a business to business environment, we are going to look at the online digital footprint of ArcelorMittal, the world’s number one steel company. This global firm has over 326,000 employees in more than 60 countries and was formed in 2006 with the merger of two leaders [...]

Will Twitter B2B Social Media Marketing Conversation Surpass Blogs?

I often use Trendrr to help me monitor and graph out web related trends. For the past month I have had the service monitor mentions about B2B social media marketing. I had it take and compare mentions between Google Blog Search and Twitter to help determine if more conversations are taking place on one or [...]

B2B Social Media Example: Siemens

I started writing this post as the first in a series and to review of what one company was doing in social media, but based on my monitoring of real time events yesterday, I changed the focus of the post to a missed opportunity using social media. This week is VoiceCon, the leading enterprise communications [...]