Exploring Social Media’s B2B Relevance With Jason Falls
By Kipp Bodnar
Mon, Mar 23, 2009
While at SXSW Interactive in Austin, TX, I had the opportunity to pick the brain of some extremely smart folks. One of them being Jason Falls, extremely respected in the social media marketing space because of his blog Social Media Explorer. He is doing some exciting work with the clients at his agency Doe Anderson.
At SXSW much of the conversation was about the future of communications as well as the B2C market, but I was able to pull Jason aside and take a few minutes to talk about the B2B implications of social media. Please watch the video below for Jason’s insights and suggestions for B2B marketers.
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Tags: B2B, jason falls, Social Media Explorer, SXSW
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Great conversation, guys. I think social media vis-a-vis B2B will yield results in due time when we/they acknowledge that social media is all about People to People communications. The tools and technologies that enable and augment valuable B2C dialog will certainly have practical uses for B2B.
I look forward to chatting with both of you guys at SXSWi 2010.