Comments on: Louis Gray Dicusses Social Media’s Implications On B2B

By: The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil | PR2.0

Tue, 28 Jul 2009 22:10:44 +0000

[...] challenge then becomes: How does a company adapt, in real time, to this new world? I’ve stressed there are really three phases to accurately deploying a social [...]

By: Lyndon

Lyndon — Thu, 09 Jul 2009 17:24:53 +0000

I completely agree that customer engagement is the most important aspect of any social media plan. great pointers. Thanks for sharing.

By: Dave Minella

Dave Minella — Tue, 24 Mar 2009 16:02:34 +0000

Those are all great points. One of the first lessons of effective B2B marketing is to remember there is always a consumer on the other end of B2B. That consumer – whether he’s the purchasing contact or the CEO – needs to feel engaged.
Louis mentioned that customers want to feel like they have a place at the table. Let them actively participate in the steps of your product lifecycle, as real-time feedback from your customers can help you to produce and market a better product. Give your customers a stake in your products’ success. Instill a sense of pride that their efforts have gone into the development or improvement of a product and they’ll share that pride and become a great sales tool for your company.