Louis Gray Dicusses Social Media’s Implications On B2B
By Kipp Bodnar
Mon, Mar 16, 2009
During SXSW Interactive I was fortunate to have the opportunity to sit down with Louis Gray who is one of the most knowledgeable folks when it comes to online content. We talked about Social Media and how it impacts B2B companies.
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Tags: B2B, louis gray, social media
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Those are all great points. One of the first lessons of effective B2B marketing is to remember there is always a consumer on the other end of B2B. That consumer – whether he’s the purchasing contact or the CEO – needs to feel engaged.
Louis mentioned that customers want to feel like they have a place at the table. Let them actively participate in the steps of your product lifecycle, as real-time feedback from your customers can help you to produce and market a better product. Give your customers a stake in your products’ success. Instill a sense of pride that their efforts have gone into the development or improvement of a product and they’ll share that pride and become a great sales tool for your company.
I completely agree that customer engagement is the most important aspect of any social media plan. great pointers. Thanks for sharing.