Social Media B2B

5 Reasons Social Media For B2B Is Not “A Fad In Search Of A Purpose”

Sometimes you find a post that you so passionately disagree with that you have no choice but to write a blog post expressing your side of the debate. Last week Mark Hall was kind enough to write a blog post about our new blog, but then went on to argue that social media "...as a tool for B2B marketers, it's a fad in search of purpose." I could not disagree more with Mr. Hall.

B2B Social Media Marketing Examples

Every day new B2B marketers are wading into the social media fishbowl. You can see these trends on Twitter, LinkedIn and blog comments where people new to social media are looking for examples. There are still many naysayers out there who don’t think social media works for business marketing, but there are lots of companies [...]

Exploring Social Media’s B2B Relevance With Jason Falls

While at SXSW Interactive in Austin, TX, I had the opportunity to pick the brain of some extremely smart folks. One of them being Jason Falls, extremely respected in the social media marketing space because of his blog Social Media Explorer. He is doing some exciting work with the clients at his agency Doe Anderson.

Social Media is Important to B2B Salesforce

As talk of social media marketing grows and permeates through the B2B world, there are many who question the appropriateness of this new form of customer engagement. Social media is the perfect strategy for the long sales cycle of B2B transactions. Ask any business to business salesperson worth their salt what the key to closing [...]

Louis Gray Dicusses Social Media’s Implications On B2B

During SXSW Interactive I was fortunate to have the opportunity to sit down with Louis Gray who is one of the most knowledgeable folks when it comes to online content.  We talked about Social Media and how it impacts B2B companies.

B2B Buyers are Social

A new report by Forrester states that buyers in the B2B area are one of the most social groups around, based on their activity on social media sites. Josh Bernoff writes a post about the report on the Groundswell blog. Unfortunately you need to be a Forrester client to access the full report, but there [...]

Viral Video is Not a B2B Marketing Strategy

Everyone is always looking for the next big hit, especially in our always-on world of constant content. Marketers try to break through the clutter with videos that can be shared via email (the old way) and social networking sites (the new way). B2B companies also want to join the party and “make viral videos.” There’s one [...]

44 Percent Of B2B Companies Aren’t Using Social Media In Their Marketing

Through Twitter I found the poll that I have included above. The poll asks professionals if they are using social media in B2B marketing. I think these results are interesting, but also inflated. According to this LinkedIn poll 56% of the companies that responded (out of the 179 total respondents) are using social media in [...]