Comments on: Will It Blend Social Media Campaign has B2B Power http://socialmediab2b.com/2009/02/will-it-blend-social-media-campaign-has-b2b-power/ Thu, 29 Jul 2010 12:25:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jeff Cohen http://socialmediab2b.com/2009/02/will-it-blend-social-media-campaign-has-b2b-power/comment-page-1/#comment-340 Jeff Cohen Wed, 15 Jul 2009 15:45:51 +0000 http://socialmediab2b.com/?p=38#comment-340 The Will it Blend campaign was a B2C campaign highlighting a consumer grade blender. It helped drive B2B sales because of familiarity of the videos. It helped with brand recognition and gave the sales force an easier entry point of discussion. The viral video post did not say video doesn't help B2B, but that you can't set out to make a viral video. You need to make the best video you can that serves your goals and do all the things necessary to ensure that it spreads enough to meet those goals. In the end, video is a powerful way to present a message, and its growth on the internet continues to explode. As part of a well-thought out campaign with clear goals and calls to action, video that engages your customers can build brand awareness and drive sales in B2B. The Will it Blend campaign was a B2C campaign highlighting a consumer grade blender. It helped drive B2B sales because of familiarity of the videos. It helped with brand recognition and gave the sales force an easier entry point of discussion. The viral video post did not say video doesn’t help B2B, but that you can’t set out to make a viral video. You need to make the best video you can that serves your goals and do all the things necessary to ensure that it spreads enough to meet those goals. In the end, video is a powerful way to present a message, and its growth on the internet continues to explode. As part of a well-thought out campaign with clear goals and calls to action, video that engages your customers can build brand awareness and drive sales in B2B.

]]> By: Tim Katt http://socialmediab2b.com/2009/02/will-it-blend-social-media-campaign-has-b2b-power/comment-page-1/#comment-335 Tim Katt Tue, 14 Jul 2009 13:37:14 +0000 http://socialmediab2b.com/?p=38#comment-335 I'm curious if you think this campaign was so successful because it is both a B2B and B2C product. I read your post on example of B2B Video Marketing, but I also read the Viral Video is not a B2B Marketing strategy. All three of these post seem to contradict each other some what. Is video a viable medium for B2B marketing? Only for brand awareness, or can it drive sales as well? I’m curious if you think this campaign was so successful because it is both a B2B and B2C product. I read your post on example of B2B Video Marketing, but I also read the Viral Video is not a B2B Marketing strategy. All three of these post seem to contradict each other some what.

Is video a viable medium for B2B marketing? Only for brand awareness, or can it drive sales as well?

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