As part of my day job at marketing agency, Koroberi, I interviewed George Wright, VP of Marketing, and Kels Goodman, Video Producer, of Blendtec. They are the creators of the popular YouTube videos series, Will It Blend?, which has generated over 200 million views. They spoke to me about the inspiration for the [...]
Recently Seth Godin wrote a post descibing how B2B customers are irrational. I have put a snip it of it below so you don’t have to click through.
“The problem is that your prospect doesn’t care about any of those things. He cares about his boss or the story you’re telling or the risk or the [...]
According to a recent online survey of 400 senior marketing and media executives, two-thirds of them expect 2009 to be the year they embrace online video as an important part of their marketing strategies. Nearly three-quarters of those plan to use video to expand their brand awareness. And this trend will certainly be part of B2B marketing in the upcoming year.
From these five suggestions I think that the first one "Develop Relationships with People Who Bridge The Gap Inside Other Organizations" is the most important. In my experience I find that almost every company has an employee participating in social media, that person may not be someone who makes any choices about your product or service. However they may eat lunch or play golf with the person within that company that is your customer.