Social Media B2B

SXSW: B2B Companies Need Strong Community Managers

Aaron Strout is the CMO of Powered, a social media agency in Austin, Texas, and he talked to me at the end of the SXSW Interactive Conference about how his agency approaches social media for B2B companies. He recently wrote a blog post entitled, Social Media for B2B: It CAN be done, which is why [...]

SXSW: How IBM Uses B2B Social Media

Adam Christensen is the social media manager at IBM and we spoke at the SXSW Interactive Conference in Austin TX about IBM’s implementation and uses of B2B social media. IBM focuses their social media efforts on getting their employees talking outside the firewall to surface their expertise. The idea is that the best way to [...]

4 Uses of B2B Marketing with Twitter @Anywhere Ad Program

Today at SXSW Interactive in Austin, Texas, Evan Williams, CEO of Twitter, announced a new ad program for Twitter. These new ads are called @Anywhere. When you find a reference of a Twitter account, you can roll over the link and bring up a Twitter card. It shows if you are following the account or [...]

SXSW: What Does Corporate America Think of 2.0

Andrew McAfee, principal research scientist, MIT (@amcafee) studies the ways that information technology affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself ‘ the struggle among rivals for dominance and [...]

SXSW: Tracking B2B ROI with Kyle Flaherty

At the SXSW Interactive Conference, I caught up with Kyle Flaherty of B2B cyber security company, BreakingPoint, and talked with him about tracking everything you do in social media so you can measure it’s impact on sales. Kyle has been measuring social media and tracking ROI at Breaking Point for two and a half years [...]

PuSH Your B2B Blog to Readers in Real-Time

It takes work to create content on a B2B blog. And once that content is posted you want your readers to get it in real-time. You can certainly do this using your social networks, either through automated tools or manually posting links. Thanks to a new protocol from Google, and easy integration with Wordpress, your [...]

5 Ways to Create Core Content for B2B Blogs

For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. “5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]

Follow Your B2B LinkedIn Connections on Twitter

This guest post is by Amanda O’Brien, VP of Marketing at Hall Web Services, one of Maine’s largest web development firms. One of the things that makes Twitter so unique is the ability to subscribe to someone’s posts because of the relevance of their content. You don’t have to have worked with them, attended college with [...]

4 B2B Social Media Lessons from Tweeting Twitterer

Last week Alex Payne, a Twitter engineer, posted an update on the social network expressing his enthusiasm about an internal only version of the Twitter website. He told his followers that this new feature would make them stop using desktop clients to access Twitter. One of the things that contributed to Twitter’s early growth was [...]

Join Us at SXSW Interactive 2010

Later this week and into next week, Kipp and I will be attending SXSW (South by Southwest) Interactive, the largest web, interactive and social media conference of the year with nearly 11,000 conference attendees. There are lots of informative sessions, lots of networking and lots of good times in Austin, Texas. We are going to [...]