Social Media B2B

B2B Social Media Lessons from the Super Bowl

Like many Americans I watched the Super Bowl yesterday. This American football game not only crowns the championship team of the NFL, but it is still the biggest advertising day of the year. According to a recent survey by Nielsen, 51% of those questioned said they were more interested in the commercials than the game. [...]

How To Create A Free Custom B2B URL Shortener

URL Shorteners have become an integral part of sharing ideas on the social web. Previously I had talked about the idea of creating a custom URL shorten that represents a corporation. While that post covered a lot about the use cases for URL shorteners, it had one glaring item that was missing: how to [...]

Video: Social Media Changes in B2B HR and Recruiting

Laurie Ruettimann is an HR professional with over a decade of experience in Fortune 500 organizations, a speaker and a writer at PunkRock HR about trends and practices in corporate HR. She spoke about changes in corporate recruiting and human resources due to social media practices and ideas. This interview is presented in the context [...]

Fear of Commitment in B2B Social Media

As more B2B companies plot out their social media strategies there is a fear of commitment in the back of everyone’s mind. This is not just a reluctance to commit time and resources, but a reluctance to fully embrace social media and understand that it is a long term prospect. You can’t start a blog [...]

7 Online Video Tips Every B2B Marketer Should Know

Making and distributing good B2B video content takes time. It isn’t a quick process to arrange a video shoot, edit video and then upload it to the social web. This work though can come with a substantial pay-off if as a B2B company you understand how to do the little things to maximize the [...]

SlideShare Adds Branded Channels For B2B Companies

SlideShare the online presentation sharing site has made a big play in the past six months to attract B2B users and companies. We have talked about SlideShare several times on Social Media B2B including how to leverage SlideShare for B2B Lead generation. The service has now added another feature in hopes of attracting business users: [...]

5 Social Media Tactics If Your B2B Company Name is a Common Word

If your B2B company is more than three or four years old, but less than 15, all you ever had to think about regarding your company name was could you secure a good web address. Most B2B companies did not concern themselves with the type of words that made up their company name. Overall branding [...]

Successfull B2B Companies Will Be About Platforms Not Products

Today, I have an important question for you. A question so important that it could change the future of your business, or better transform the path of your industry. This post isn’t as much about marketing as it is about opportunity, though both are closely related. What is your platform? This simple question likely holds the [...]

10 B2B Social Media Videos Worth Watching

When it comes to B2B social media, online video has a special role. While many people online like to consume information quickly in the form of blog posts or tweets, video offers depth. In the way that a B2B product can be complex, so can understanding social media’s implications for B2B companies. This post is [...]

Empowering Employees For B2B Social Media Success

Having silos in an organization is bad, most people who have studied management can agree on that. Silos are one of the biggest problems facing organizational advancement in social media today. Often because people see social media still as “nerdy” or “technical” so they tend to want to leave it to one person or a [...]