Social Media B2B

The Best Free iPad Apps for B2B Marketers

Now that Apple has sold 3 million iPads, the platform is worth looking at for B2B marketers. As I have written before about the iPad, in my initial use of the device, it is not a laptop replacement. It is much more of a consuming device, rather than a creating device. This post will focus [...]

SMMS Review: Awareness Social Marketing Hub

As promised in the previous post All-In-One Social Media Management Tools for B2B Marketers, we’re going to take a look at several Social Media Management Systems (SMMS) and how they can assist B2B social media marketers. To recap, a Social Media Management System allows social media teams to manage multiple social accounts from one application. Typically [...]

5 Ways for B2B Companies to Engage on Twitter

Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. When considering and crafting Twitter contributor, monitoring and legality strategies to support B2B sales efforts, it’s also important to think about how your company [...]

Find a B2B Social Media Internal Champion

As social media finds its way into more B2B marketing plans, being a lone advocate for customer engagement and sharing valuable content online can be a difficult situation. If you are charged with creating the social media part of that plan, it would help if there are others within your company who understand the value [...]

5 Ways B2B Companies Can Use Facebook Places

Facebook just announced their location-based check-in system called Places and many within the social media world are wondering what effect this will have on existing location only applications. Some of them have partnered with Facebook to send check-ins in both directions. But the majority of people, including those at B2B companies, are wondering what location-based [...]

Social Media for B2B Licensed Brands

Many B2B companies produce licensed items as an extension of their product line. While the company may not have much brand recognition, they pay a license fee to well-known brands in the hopes of leveraging that brand name. Retail shelves are filled with these licensed products, and while the retailer may be the one marketing [...]

The Revolution of Social Selling for B2B Companies

Social selling is a revolution, and like all revolutions, the transition from traditional practices to modern application is laced with lessons learned and innovative processes to conquer mundane tasks. The revolution of the B2B selling process through social selling is no exception. Social selling has skyrocketed in popularity thanks to easy-to-use and easy-to-implement technologies and [...]

Social Media B2B Founders Propose SXSW Panels

It is the time of year when social media speakers pitch their ideas to the community and beg for votes so they can speak at South by Southwest Interactive Festival (SXSW). As conference organizers determine which panels make the cut, 30% of the consideration is based on community voting and commenting. Kipp and I appreciate [...]

Facebook Makes Branding on B2B Pages More Challenging

Yesterday Facebook told the rest of us about their upcoming plans regarding the update coming to Pages in the next couple of weeks, even though it may have been on their developer’s road map since last fall. Most marketers, especially those in the B2B space, do not read the Facebook Developer Blog, so this was [...]

Connect Your B2B Customers with Social Media Profiles

Business is getting more and more social. Understanding how social it’s becoming is a challenge to many B2B marketers. Where do you go to find out if your prospects and customers are on social networks? If so, which ones? It’s now possible to append your B2B customer and prospect databases with social media addresses and other [...]