Social Media B2B

PuSH Your B2B Blog to Readers in Real-Time

It takes work to create content on a B2B blog. And once that content is posted you want your readers to get it in real-time. You can certainly do this using your social networks, either through automated tools or manually posting links. Thanks to a new protocol from Google, and easy integration with Wordpress, your [...]

5 Ways to Create Core Content for B2B Blogs

For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. “5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]

Follow Your B2B LinkedIn Connections on Twitter

This guest post is by Amanda O’Brien, VP of Marketing at Hall Web Services, one of Maine’s largest web development firms. One of the things that makes Twitter so unique is the ability to subscribe to someone’s posts because of the relevance of their content. You don’t have to have worked with them, attended college with [...]

4 B2B Social Media Lessons from Tweeting Twitterer

Last week Alex Payne, a Twitter engineer, posted an update on the social network expressing his enthusiasm about an internal only version of the Twitter website. He told his followers that this new feature would make them stop using desktop clients to access Twitter. One of the things that contributed to Twitter’s early growth was [...]

Join Us at SXSW Interactive 2010

Later this week and into next week, Kipp and I will be attending SXSW (South by Southwest) Interactive, the largest web, interactive and social media conference of the year with nearly 11,000 conference attendees. There are lots of informative sessions, lots of networking and lots of good times in Austin, Texas. We are going to [...]

Think, Really Think, About Your B2B Customer Relationships

I just read a truly inspiring blog post and the relevance to readers of this site is immense. Sometimes while surfing the web, you follow a circuitous path to a post, and you know it must be karma. You follow a friend’s favorited post, and find another post with a list, and you happen to [...]

Updated: B2B Marketing Twitter Lists to Follow

Back in November when Twitter Lists were released, we published a post with B2B Lists to follow. Now four months later, many of those lists have been updated with more recommended followers, and new lists have been created. There is some duplication of people across the lists, but if you are looking for more relevant [...]

eMarketer: B2B Marketers to Spend More on Social Media

In a post from eMarketer, according to the The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media budgets of both B2B and B2C marketers are rising across the board, and will continue to do so in the next five years. There is no surprise in this, [...]

A B2B Blog by Any Other Name

I recently wrote about the best way to set up a B2B corporate blog, and I want to take that one step further. Why does a blog even need to be called a blog. This contraction of weblog has been around since the late 1990s. As blogs have grown in importance to B2B companies it [...]

Blackberry Apps for Your B2B Sales Force

After covering BlackBerry apps for B2B marketers and PR professionals, this week we’re taking a look at BlackBerry apps that facilitate B2B sales. B2B salesmen and women are constantly traveling, and their nomadic lifestyles demand mobile support. In the field, even a laptop can be cumbersome, so it’s important to have sales solutions that fit in [...]